Research
We studied the competitive beauty landscape and user expectations to ensure the site’s layout and flow supported product discovery and fast, intuitive browsing—especially on mobile.
Category
Beauty
Start Date
05 March 2021
Clients
Phase Zero
Location
UK
About Project
Phase Zero Makeup is a beauty brand focused on effortless, everyday essentials crafted for real people and real routines. Their goal was to offer a seamless online shopping experience that reflects the simplicity and accessibility of their product line. We worked on customizing their Shopify theme and refining the store design to better showcase their core message—makeup made easy.
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Design Concept
The design approach emphasized minimalism and clarity, aligning with Phase Zero’s promise of simplicity. Clean visuals, subtle color palettes, and well-structured product displays helped the brand narrative shine.
03
Implementation
We customized the Shopify theme to highlight bestsellers, reviews, and user-friendly filtering. Focus was placed on quick navigation, clear CTAs, and visually engaging product pages that convert.
04
Testing
We rigorously tested for performance across devices and browsers to ensure that every customer could experience the store the way it was intended—fast, intuitive, and on-brand.
Project Results
The updated Shopify store provided a more intuitive and engaging user experience, leading to improved browsing time and conversion rates. It helped Phase Zero Makeup strengthen its brand presence and better serve its growing online customer base.