Research
We explored the sustainable fashion space, analyzed customer expectations, and evaluated direct competitors to align the store’s messaging, visuals, and flow with eco-aware and body-positive audiences.
Category
Swimwear
Start Date
05 October 2024
Clients
Kaly Ora
Location
Belgium
About Project
Kaly Ora is a sustainable swimwear brand focused on reversible designs that empower women and celebrate all body types. With a strong emphasis on ethical production and inclusive fashion, the brand needed a Shopify store that visually communicated its values while delivering a smooth shopping experience. Our task was to design and customize a storefront that reflects Kaly Ora’s vibrant, eco-conscious spirit.
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02
Design Concept
The concept embraced natural textures, warm tones, and minimal design—letting the products and sustainability message shine. We focused on body-positive visuals and lifestyle photography to enhance emotional connection.
03
Implementation
We customized a Shopify theme to bring the design to life—building flexible layouts for collection storytelling, integrating educational content on sustainability, and optimizing product pages for conversion.
04
Testing
Testing focused on responsive design, load speed, and clarity of navigation, ensuring that customers—regardless of device—experience a fast and intuitive journey from homepage to checkout.
Project Results
The new Shopify store authentically reflects Kaly Ora’s brand purpose while offering a smooth, engaging shopping experience. It strengthened the brand’s online presence and helped improve conversion rates by aligning design with values.