Research
We conducted market research on the clean beauty industry, analyzed customer behavior, and reviewed competitor sites to ensure the store aligned with both DIME’s audience and eCommerce best practices.
Category
Skincare
Start Date
05 March 2020
Clients
Dime Beauty
Location
US
About Project
DIME® Beauty is a luxury skincare and wellness brand offering clean, effective products at accessible prices. With a strong emphasis on non-toxic ingredients and sustainability, the brand needed a Shopify store that reflected its modern aesthetic while delivering a seamless and conversion-focused user experience. Our task was to redesign the store and customize the theme to align with their clean beauty ethos and upscale positioning.
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02
Design Concept
The design direction focused on elegance, simplicity, and trust—using neutral color palettes, clean typography, and lifestyle-driven imagery to reflect the brand’s identity and values.
03
Implementation
We customized the Shopify theme extensively to showcase best-selling collections, integrate product education, and create a fluid shopping experience. Key features included personalized bundles, reviews, and subscription options.
04
Testing
Rigorous testing was done to ensure mobile responsiveness, performance optimization, and compatibility across browsers—essential for maintaining trust in a health and beauty brand.
Project Results
The updated site helped elevate DIME® Beauty’s digital presence, streamline conversions, and improve mobile shopping experience. The enhanced UX and visual storytelling contributed to stronger engagement and higher sales performance.