Research
We explored the Belgian luxury market, identified key customer preferences, and evaluated competitors to ensure our design aligned with Amalys' premium positioning and customer expectations.
Category
Watches
Start Date
05 March 2024
Clients
Amalys
Location
Belgium
About Project
Amalys is a high-quality female watch brand from Belgium, known for timeless elegance and refined craftsmanship. The brand needed a Shopify store that echoed its minimal yet luxurious aesthetic while offering a smooth, conversion-friendly user experience. We focused on creating a clean, sophisticated store design and delivered deep theme customizations to elevate the visual identity and functionality.
01
02
Design Concept
The design centered around modern minimalism—featuring soft tones, elegant typography, and structured layouts that reflect the brand's refined identity and highlight product detail.
03
Implementation
We customized a Shopify theme to align perfectly with the brand’s vision, optimizing everything from the homepage to product pages for brand consistency, smooth navigation, and mobile responsiveness.
04
Testing
We tested the store across devices and browsers to ensure it loaded quickly, displayed beautifully, and performed flawlessly—providing a polished, seamless user experience.
Project Results
The project delivered a visually elegant, high-performing eCommerce store that embodies Amalys’ brand essence. The new store improved customer engagement, time-on-site, and conversion rates, helping Amalys grow its presence in the competitive luxury watch market.